A WordPress activity log service with customizable charts, alerts and CSV exports – WP Tavern


Launched by Ralph Morris and Steve Burge in June this year, Logtivity is a plugin and a service that allows site owners to keep track of everything that is happening on their WordPress installations. The duo have been making continual updates to the plugin since. Over the past couple of months, they’ve added deep integration with Easy Digital Downloads. They also plan to rely on more e-commerce related plugins.

Burge mentioned that using the Logtivity service allows site owners to track and record activity on a large scale. While small sites might get by with an on-premise solution, it can be more difficult to do while growing. “This offers a solid alternative to using a plugin because you don’t need to store huge amounts of data on your own server,” he said.

The service provides graphs so that end users can visualize their data, but they can also dive directly into the logs and examine specific actions. Users can also set up unlimited alert notifications via email or Slack and download reports as CSV files.

Site dashboard displaying different types of charts.

The WordPress Logitivity Plugin is free to download and install, but it simply serves as a gateway to the sales department. The price page has three levels that start at $ 9.50 / month and go up to $ 49.50. The rates differ mainly depending on the number of logs generated, user access and how long the data is retained. However, each level can be used on an unlimited number of sites.

I have been running the service on WP Tavern for a few weeks. There aren’t many things I would like to track specific to this site other than the posts posted and the number of comments. Short-term data didn’t tell me much that I didn’t already know. However, I could see how these journals could come in handy over the months or years. If we were operating an e-commerce website, the information could be invaluable.

"Posted Message" log table via the Logtivity service dashboard.
Viewing a specific set of logs based on an action.

Users can create reports on specific logs and view them as bar or line charts. These can be generated based on an action, such as “Publish Post” or “Comment Created. Users can also add a specific context, such as a post ID. For example, a user can view a graph for each product file download through the plug-in’s deep integration with Easy Digital Downloads.

That’s the kind of thing the team has in mind right now. The primary use case since launch has been logging ecommerce activity.

“People who run ecommerce sites need to keep track of registrations, subscription changes, file downloads, license key activations, sign-in activity, and more. Burge said. “Ecommerce site owners need it for customer support and also for processing refund requests and chargebacks.”

Currently, each of the service’s functionalities is managed via the Logtivity site. The team plans to integrate them into the WordPress admin interface. However, it could be late 2021 or early 2022 before integration occurs.

“We would love to integrate Logtivity data directly into WordPress,” Burge said. “And because there is no need to worry about Logtivity slowing down on your site, we have some great ideas for how and where user activity can be viewed in the area. WordPress administration. “

How it started and where is it going

Burge is the marketing brain behind the project. Its main activity related to WordPress is PublishPress, but its customers had been asking for a project like Logitivity for several years.

“Ralph Morris started Logtivity for a client of the web development agency he works at,” Burge said. “The client’s site has around 100,000 users and sees a lot of activity every day, from new registrations and subscriptions to downloaded resources and cancellations. They used a WordPress plugin to track customer activity, but as the number of logs increased, this process took longer and longer and became more difficult to perform. The knockout blow was when they weren’t able to perform the CSV exports as it would continue to time out. Ralph scratched the itch and built a little MVP. After a few weeks, he showed it to his colleagues and got permission from his boss to offer it to the customer to be the first user, and soon after, the first paying customer.

He said the two were linked through Iain Poulson, who recently co-launched the FlipWP Acquisitions Marketplace.

“Ralph lives very close to where I grew up in Hampshire, England,” Burge said. “We thought about and decided on a partnership: Ralph as developer and myself as marketing manager. “

In addition to integrating more directly with the WordPress admin, the Logtivity team has a roadmap that will keep them busy for a while. Topping this list are more integrations with third-party plugins.

“Our primary use case is ecommerce sites, so WooCommerce is at the heart of our plans,” Burge said. “But we’re also planning deeper integrations with more plugins that WordPress ecommerce sites use, including LearnDash, MemberPress, Paid Memberships Pro, and more. “

Several players in the space are moving towards broad integration into the ecosystem. Chris Lema said this was a vital strategy for the growth of the business with the recent acquisition of LearnDash by StellarWP.

Burge also noted that his team plans to continue improving the service’s alert system. “In future versions of Logtivity, you will be able to send more flexible alerts to more channels. We also plan to provide SMS alerts for your most important notifications.

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